Playing with the senses, working on the finest details so that, once in hand, a SERICA watch reveals its promises, and much more.
It goes without saying that the bezel of a diving watch or a GMT, for example, must meet the expectations of its users. How satisfying it is to discover, with a 'click', that even its action has been designed for precision and ease of use?
That's why we develop unique display systems combined with mechanisms designed to surprise you in the best possible way.